Corporate identity is the best marketing strategy tool that can be used ever. Every business likes to own the business card to enhance their business. Pushup is the popular health and fitness centre based in Chennai, India. As per the client request we have greatly designed an impressive logo. Later we have started to work on designing corporate identity. We have chosen mini business card as it is a new trend in the market. Yellow colour was used as prominent to befit with the logo designing. We were little bit confused when we selecting the font styles. We have decided to use the customized font style as it is the right choice to represent the contact information. The final design came out well as what the client expected.