Falcon Corporate Identity Design

Falcon's Creative Designing Team get noticed : Making a Lasting Impression through Brand Collateral

Introduction: Brand collateral is an essential element in promoting a brand and supporting its sales and marketing efforts. It serves as tangible evidence of a brand's core values and personality. In the case of Falcon, a renowned leather manufacturer based in Chennai, their creative designing team played a crucial role in developing an impactful corporate identity. This article explores how Falcon's team got noticed and involved in designing brand collateral, focusing on the creation of a professional and unique business card that left a lasting impression on their client.

The Power of Corporate Identity: Corporate identity plays a significant role in creating a positive impression of a business. Understanding this, Falcon's creative designing team recognized the importance of a strong corporate identity for their client. By developing a distinct and visually appealing brand collateral, they aimed to enhance Falcon's brand recognition and attract new customers.

Designing a Unique Business Card: The centrepiece of Falcon's corporate identity was their business card. The creative designing team decided to use square-shaped cards, a departure from the conventional rectangular format, to provide a distinctive and memorable touch. The team understood that the design of the business card could significantly influence customer attention, so they dedicated themselves to creating something truly unique.

Emphasizing Professionalism: To reinforce Falcon's professional image, the team opted for a predominantly white color scheme. White conveys a sense of elegance, cleanliness, and sophistication, aligning perfectly with the brand's core values. By utilizing this color prominently in the business card design, Falcon's creative team aimed to emphasize the professionalism and high-quality craftsmanship associated with the brand.

The Client's Impression: When presented with the final design, the client was thoroughly impressed with Falcon's creative team's work. The professional appearance, combined with the unique square shape, instantly captured the client's attention. The brand collateral accurately reflected Falcon's core values, and the business card became an effective tool for making a positive first impression on potential customers.

Conclusion: Falcon's creative designing team demonstrated their expertise in developing brand collateral by successfully creating a professional and unique business card. By understanding the power of corporate identity and focusing on visual elements that reflect the brand's core values, they were able to captivate their client and ensure that Falcon's brand stood out among competitors. With their remarkable design skills, the team helped Falcon make a lasting impression on customers, establishing a strong foundation for business growth and success.