Rainbow Corporate Identity Design
Handled: Corporate Identity
Client Name: Rainbow
Industry: Bikers Accessories
City: Chennai
Country: India
Other designs handled for Rainbow
Elevating Brand Communication: Brand Collateral for RAINBOW Bikers Accessories Showroom
Introduction: In the realm of showroom branding, an effective and visually appealing brand identity is crucial for leaving a lasting impression on customers. Our creative designing team at Get Noticed recently achieved a monumental milestone by crafting an impressive logo for RAINBOW Bikers Accessories Showroom. Building upon this achievement, we were invited to handle their brand collateral, with a clear focus on enhancing brand communication. This article delves into our journey in creating brand collateral, including business cards, logo stickers, showroom salesmen's t-shirts, name boards, shopping bags, and complementary items, all aimed at elevating brand communication and achieving greater customer satisfaction.
After the Monumental achievement of the logo : Our collaboration with RAINBOW began with in-depth discussions to understand their values, target audience, and desired brand image. Drawing inspiration from the biking culture and RAINBOW's commitment to quality and style, our creative team crafted a striking logo that captured the essence of the brand. The logo showcased elements representing speed, adventure, and vibrancy, setting the stage for an impactful brand collateral design.
Designing the Brand Collateral: To ensure effective brand communication, our team focused on creating a range of brand collateral that would resonate with customers and reinforce RAINBOW's image as a premium biking accessories showroom.
Business Cards: We conceptualized visually appealing business cards that featured the RAINBOW logo prominently. These cards incorporated relevant contact information, clean typography, and a sleek design, leaving a lasting impression on potential customers and facilitating easy communication.
Logo Stickers: Recognizing the importance of consistent branding, we designed logo stickers to be placed on all the products sold at RAINBOW. These stickers acted as brand ambassadors, showcasing the logo and adding a professional touch to the merchandise, such as helmet visors and other biking accessories.
Showroom Salesmen's T-Shirts: To create a cohesive and professional look for the showroom staff, we designed customized t-shirts that prominently displayed the RAINBOW logo. These visually appealing shirts not only enhanced the brand's visibility but also instilled confidence in customers, showcasing the expertise and knowledge of the sales team.
Name Boards: We designed eye-catching name boards for RAINBOW's showroom, featuring the logo in a prominent position. These boards not only added a touch of professionalism to the store's exterior but also served as a wayfinding tool for customers, making it easier for them to locate the showroom.
Shopping Bags: Understanding the importance of packaging as a branding opportunity, we created stylish shopping bags for RAINBOW. These bags featured the logo and a design that reflected the brand's personality, allowing customers to carry their purchases with pride while effectively promoting the showroom wherever they went.
Complementary Items: To enhance customer satisfaction and further reinforce brand communication, we suggested including complementary items as gifts for customers. These could include branded key chains, bike accessories, or other small items that showcased the RAINBOW logo, providing customers with a memorable experience and fostering brand loyalty.
Conclusion: The collaboration between our creative designing team and RAINBOW Bikers Accessories Showroom in developing their brand collateral marked a significant milestone in enhancing brand communication and customer satisfaction. Through our meticulous attention to detail, understanding of the brand's values, and commitment to excellence, we successfully designed brand collateral that reinforced RAINBOW's identity at every touchpoint. From business cards to logo stickers, showroom salesmen's t-shirts to name boards, shopping bags to complementary items, each element was carefully crafted to leave a lasting impression on customers and elevate the showroom's brand communication.