The Hidden Witch Corporate Identity Design

Unveiling the Magic of THE HIDDEN WITCH Sandwich Cafe: Enchanting Brand Collateral to Delight the Senses

Introduction: THE HIDDEN WITCH Sandwich Cafe has emerged as a mystical haven, where culinary delights and enchantment converge. After our creative team crafted a captivating logo, the client approached us to design their brand collateral. This article unravels the meticulous process behind creating their business cards, menu cards, use-and-throw cups, mugs, tissue papers, posters, flyers, name board, coasters, t-shirts and caps for the waiters, and carry bags. Each element has been thoughtfully designed to reflect THE HIDDEN WITCH's magical ambiance and delectable offerings.

Business Cards: Casting a Spell of Delight THE HIDDEN WITCH's business cards serve as enchanting invitations to experience their culinary magic. Our design features the captivating logo prominently, enticing recipients to uncover the hidden delights within the cafe's walls. The cards boast an elegant and mysterious color palette, complementing the cafe's ambiance. With carefully selected typography and contact details, these business cards leave a lasting impression, casting a spell of delight on potential customers.

Menu Cards: Savouring the Enchanted Culinary Journey THE HIDDEN WITCH's menu cards become portals to a world of culinary enchantment. The design showcases the logo, evoking the mystique and allure of the cafe's offerings. Through a combination of whimsical illustrations and carefully crafted descriptions, the menu cards create an immersive experience for customers, allowing them to savour each dish before it even reaches their table. The layout strikes a perfect balance between aesthetics and functionality, ensuring a seamless browsing experience.

Use-and-Throw Cups: Brewing Magic in Every Sip THE HIDDEN WITCH's use-and-throw cups exude a touch of enchantment in every sip. These cups feature the logo in a captivating and visually striking manner. The design incorporates a magical color scheme and whimsical illustrations, immersing customers in the mystical atmosphere as they enjoy their favourite brews. The high-quality material ensures that the magical experience extends from the first sip to the very last drop.

Mugs: Brewing Warmth and Enchantment THE HIDDEN WITCH's mugs are crafted to provide a comforting and magical experience with every hot beverage. The logo adorns the mugs, accompanied by enchanting illustrations that transport customers to a world of cosy enchantment. The mugs are designed with durability and aesthetics in mind, ensuring they become cherished possessions for visitors, bringing warmth and joy to their daily rituals.

Tissue Papers: Adding a Touch of Magic to Every Moment THE HIDDEN WITCH's tissue papers are not just practical, but also a continuation of the cafe's enchanting theme. The logo is delicately imprinted, accompanied by subtle illustrations that infuse magic into even the simplest of moments. These tissue papers add an elegant and whimsical touch to the cafe experience, reflecting THE HIDDEN WITCH's attention to detail and commitment to creating an enchanting ambiance.

Posters and Flyers: Conjuring an Alluring Aura THE HIDDEN WITCH's posters and flyers are enchanting works of art that entice passersby to explore the cafe's magical offerings. The design weaves together captivating visuals, intriguing descriptions, and the alluring logo to conjure an irresistible aura. The posters create a sense of wonder, drawing people into the cafe, while the flyers serve as tangible reminders of the enchanting experiences that await within.

Name Board: Inviting Guests into a Magical World THE HIDDEN WITCH's name board acts as a gateway, beckoning guests into a world of culinary enchantment. The design incorporates the logo, employing captivating typography and subtle visual elements to create an irresistible allure. The name board becomes a focal point, capturing the attention of passersby and signalling the presence of a hidden gem where magical sandwiches await.

Coasters: Infusing Every Moment with Magic THE HIDDEN WITCH's coasters are designed to enhance the customer's experience by infusing every moment with a touch of magic. The coaster design features the logo and enchanting illustrations, creating a whimsical ambiance as visitors enjoy their sandwiches and beverages. These coasters become small tokens of THE HIDDEN WITCH's hospitality, reflecting the cafe's commitment to immersing guests in a truly magical experience.

T-Shirts and Caps for Waiters: Enchanting Attire for Exceptional Service THE HIDDEN WITCH's waiters become emissaries of enchantment, adorned in t-shirts and caps that reflect the cafe's theme. The attire incorporates the logo and carefully selected colors, bringing the magical spirit to life. These garments not only create a unified and visually appealing look for the wait staff but also serve as conversation starters, engaging customers in the enchanting experience from the moment they are greeted.

Carry Bags: A Magical Souvenir THE HIDDEN WITCH's carry bags add a final touch of enchantment to the customer experience. Designed with the logo and captivating illustrations, these bags become magical souvenirs that customers proudly carry, showcasing their enchanting journey at THE HIDDEN WITCH. The bags combine functionality and aesthetics, providing a memorable and reusable way for visitors to take a piece of the magical cafe with them.

Conclusion: THE HIDDEN WITCH Sandwich Cafe's brand collateral weaves together elements of magic, culinary delight, and enchantment. The business cards, menu cards, use-and-throw cups, mugs, tissue papers, posters, flyers, name board, coasters, t-shirts and caps for the waiters, and carry bags have been meticulously designed to immerse customers in a world of culinary magic. From the captivating logo to the enchanting illustrations, each element conjures an ambiance that delights the senses and ensures that every visit to THE HIDDEN WITCH is a truly magical experience.