Touch Wood Corporate Identity Design Touch Wood Corporate Identity Design Touch Wood Corporate Identity Design

Touch Wood Corporate Identity Design

Handled: Corporate Identity

Client Name: Touch Wood

Industry: Cinema Producer

City: Chennai

Country: India

Other designs handled for Touch Wood

Creative Designing Team get noticed flash in Brand Collateral: A Touchwood Success Story

Introduction: In today's competitive business landscape, brand collateral plays a vital role in promoting a brand and supporting its sales and marketing efforts. It serves as tangible evidence of a brand's values and personality, allowing companies to establish a strong identity and leave a lasting impression on their target audience. This article highlights how our creative designing team gained recognition by delivering exceptional brand collateral services to Touchwood, a renowned movie director based in Chennai.

Designing the Logo and Corporate Identity: When Touchwood approached our team to design their logo and corporate identity, we understood the significance of creating a visually appealing representation of their business. Given their involvement in the film industry, the client sought designs that were not only creative but also aligned with their brand's core values and conveyed their unique personality.

Our team embarked on extensive research to gain insights into the film industry and its visual language. This knowledge helped us devise a strategy to create a distinctive logo and corporate identity that would captivate their target audience.

The Square Business Card Advantage: Following comprehensive research, our team concluded that a square business card would provide Touchwood with an immediate advantage in making a memorable impression. Square cards deviate from the traditional rectangular shape, instantly standing out in a stack of business cards and piquing curiosity.

To incorporate the essence of Touchwood's business, we decided to use a wooden clapboard in the corporate identity. The wooden clapboard is an iconic symbol in the film industry, representing the start of a scene or take. By incorporating this element, we aimed to visually communicate the client's domain and establish a strong connection with their audience.

Impressing the Client: The final outcome of the business card left the client thoroughly impressed. The combination of the square shape and the wooden clapboard element on the card not only showcased creativity but also effectively conveyed the client's association with the film industry. The attention to detail and the ability to create a design that resonated with the client's requirements were key factors in achieving the desired impact.

Conclusion: The success story of our creative designing team's collaboration with Touchwood in developing their logo and corporate identity exemplifies the power of innovative brand collateral. By thoroughly understanding the client's industry and incorporating creative elements that accurately represented their business, we were able to deliver a design that left a lasting impression. Utilizing square business cards and incorporating the iconic wooden clapboard helped the client stand out in a competitive market, attracting attention and reinforcing their brand image.

In the world of business, a strong corporate identity is essential for building a popular brand. The Touchwood project showcases the effectiveness of incorporating creativity into brand collateral and how it can contribute to the success and recognition of a business.