Logo Design for Rainbow – Bold Automotive Identity

Rainbow, a bold biker accessories showroom, partnered with Get Noticed Creative Studio for a complete logo rebranding to better reflect its adrenaline-charged identity. Known for serving passionate motorcyclists, the brand needed a design that embodied freedom, motion, and the spirit of the open road.

Our logo designers explored several creative directions inspired by speed, gear mechanics, and road culture. The final logo features edgy typography and dynamic visual elements that evoke power, agility, and confidence. A high-contrast color palette was used to ensure visibility and impact across helmets, jackets, retail displays, social media, and promotional gear.

Designed for both versatility and memorability, the new logo helps Rainbow build stronger connections with casual riders and serious biking communities alike. It supports the brand’s goal of becoming a leading name in the biker lifestyle segment.

Rebranding your automotive or lifestyle store? Let Get Noticed Creative Studio craft a high-performance logo that puts your brand in the fast lane.

Understanding the Logo Design Approach

What was the concept behind this logo design?
This logo design was developed to capture speed, motion, and the bold identity of a biker-focused brand, using dynamic typography and high-impact visual elements.

How does this logo support branding in the automotive industry?
The design creates a strong and aggressive visual presence, helping the brand stand out across retail environments, product applications, and digital platforms.

Can this logo be used across different brand touchpoints?
Yes, the logo is designed for versatility, ensuring consistent performance across helmets, accessories, merchandise, signage, and marketing materials.