Logo Design for Bobacha - Refreshing Identity for Bubble Tea Brand

This logo design project challenged us to capture the fun, flavor, and freshness of Bobacha - a bold new bubble tea brand. With a focus on trendy, youthful energy, the client wanted a vibrant identity that would instantly connect with modern tea lovers.

Our creative team explored playful concepts that reflect the joy of sipping bubble tea. The final logo features lively typography paired with dynamic, bubble-inspired graphic elements that evoke excitement, variety, and refreshment. The cheerful color palette and energetic layout make the design stand out across cups, takeaway packaging, signage, social media, and store interiors - ensuring the brand is both recognizable and irresistible.

Whether in a bustling food court or on a delivery app, Bobacha’s identity now radiates a fun-loving vibe that appeals to a global, style-conscious audience.

Launching a bubble tea or beverage brand?
Get Noticed Creative Studio designs refreshing brand identities that turn heads and win loyal fans - one sip at a time.

Brand Strategy Highlights

What makes a bubble tea logo visually engaging?

A dynamic logo combines playful typography with expressive elements that reflect movement, flavor, and freshness—creating instant visual appeal for younger audiences.

How does branding influence customer recall in beverage brands?

Consistent use of colors, icons, and layout across cups, signage, and digital platforms helps build strong memory association and repeat recognition.

Is this identity adaptable for multi-channel brand presence?

Yes, the design is structured to perform seamlessly across retail environments, takeaway packaging, and online platforms, ensuring a unified brand experience.