Globalinss Logo Design
Handled: Logo Design, Web & Software
Client Name: Globalinss
Industry: Software Development
City: Chennai
Country: India
Other designs handled for Globalinss
Title: Crafting a Corporate Identity: The Story Behind Globalinss' Logo by our get noticed creative team
Introduction: A strong logo is a crucial element in establishing a brand's identity and attracting new customers. When Globalinss, an ERP solution provider, approached our creative design team with the requirement of a corporate logo, we understood the importance of capturing their essence and creating a unique visual representation that would resonate with their target audience. In this article, we delve into the process undertaken by our team to craft a logo that truly embodied Globalinss' values and aspirations.
Brainstorming for Inspiration: The initial step in the logo design process involved a collaborative brainstorming session within our creative team. We aimed to generate a variety of ideas that could effectively represent Globalinss' professional and innovative image. Through lively discussions and explorations of diverse concepts, we sought to uncover the core essence of the brand and translate it into a visual form.
Presenting the Options: After brainstorming, our team narrowed down the concepts and selected four sample logo designs for presentation to the client. Each design embodied a different aspect of Globalinss' identity, considering their desire for a corporate look that would attract new customers. These options were carefully crafted to showcase versatility and the potential to adapt to various marketing mediums.
The Power of "G": The client ultimately approved a logo design that featured the letter "G" as the central element. This decision was made after evaluating the current status of the company and considering the desire to strengthen their brand. The chosen logo design would serve as a unique identifier, while also embodying Globalinss' corporate persona.
Emphasizing the Corporate Look: To fulfil the client's requirement for a corporate look, our creative team incorporated the concept of a globe into the design. The "G" was stylized to resemble a globe, symbolizing Globalinss' global reach and influence within the ERP industry. By blending the corporate element with the global imagery, we achieved a harmonious balance that resonated with the client's vision.
The Final Identity: After careful consideration and refinement, the final logo emerged as a distinctive representation of Globalinss' brand identity. It captured their professional image while maintaining a sense of innovation and global presence. The logo conveyed a message of reliability, trustworthiness, and expertise in providing ERP solutions, positioning Globalinss as a leader in their industry.
Conclusion: Crafting a logo that aligns with a company's values and resonates with its target audience is a meticulous and creative process. In the case of Globalinss, our creative design team successfully translated their corporate aspirations into a visually striking logo. By incorporating the letter "G" into the design and symbolizing a globe, we were able to create a unique and memorable identity for the company. The final logo stands as a testament to our team's dedication and ability to meet the client's expectations, while also helping Globalinss attract new customers and strengthen their business.