Jolly Cow Outdoor Branding Promotion
Handled: Outdoor Advertisement
Client Name: Jolly Cow
Industry: Beverages Cafe
City: Chennai
Country: India
Moo-ving Advertisements: Get Noticed Team Crafts Whimsical Human Billboard for JOLLY COW's Udderly Delicious Brand Promotion
Introduction: In a playful twist to traditional advertising, JOLLY COW, in collaboration with the Get Noticed team, has taken to the streets with a one-of-a-kind human billboard campaign. This creative endeavor turns heads and brings smiles as individuals become walking, talking ambassadors for JOLLY COW's udderly delicious dairy products, creating a memorable and engaging brand promotion.
Design Concept: The human billboard campaign is a whimsical and eye-catching fusion of creativity and promotion, drawing inspiration from the farm-fresh goodness that defines JOLLY COW's dairy offerings. The design features individuals adorned with playful cow-themed attire, strategically placed signage, and clever taglines that not only grab attention but also convey the brand's commitment to delivering quality dairy products.
Key Elements: Cow-Themed Attire: Human billboards are dressed in quirky and attention-grabbing cow-themed outfits, including cow-spotted shirts, hats resembling ears, and perhaps even cowbell accessories. This not only creates a visually interesting display but also ties in with the brand's playful identity.
Strategic Signage: Each human billboard carries a signboard creatively designed to resemble a milk carton or a whimsical cow cutout. These signboards prominently display key messages, such as "JOLLY COW - Udderly Delicious!" and "Freshness Moo-ved In."
Clever Taglines: Engaging and pun-filled taglines are incorporated into the signage, adding a touch of humor and emphasizing the freshness and quality of JOLLY COW's dairy products. Taglines like "Milk-licious Goodness" or "Cream of the Crop" add a playful element to the campaign.
Branding Accessories: Human billboards may wear branded accessories, such as buttons or badges featuring the JOLLY COW logo, reinforcing brand visibility and creating a cohesive look.
Campaign Elements: Interactive Engagements: Human billboards may engage with passersby in a fun and interactive manner, distributing samples, conducting mini promotions, or encouraging people to take photos and share on social media.
Location Variety: The human billboard campaign may be strategically deployed in high-traffic areas, shopping districts, or events to maximize visibility and engagement with a diverse audience.
Online Presence: The campaign can leverage social media platforms to share behind-the-scenes glimpses, user-generated content, and promotions related to the human billboard sightings, creating a buzz online.
Call to Action: The human billboard campaign isn't just a quirky display; it's an invitation for consumers to experience the joy and freshness of JOLLY COW's dairy products. A strategically placed call to action encourages onlookers to visit the nearest store, try JOLLY COW products, and share their delightful experiences online.
Conclusion: As the human billboards amble through city streets, they become living representations of JOLLY COW's commitment to fun, freshness, and quality dairy. This collaborative effort between JOLLY COW and the Get Noticed team not only showcases the brand's playful identity but also communicates the promise of udderly delicious dairy experiences. Get ready to smile and savor the goodness with JOLLY COW—a brand where every human billboard is a playful celebration of farm-fresh delight.